ZOOD: Empowering Merchants with Cross-Border Buy Now, Pay Later Solutions in the Middle East and Central Asia. ​​

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In a first-of-its-kind offering, China, Europe, and Turkey-based merchants can now promote and sell their products through the ZOOD ecosystem to shoppers in the fast-growing online shopping markets in the Middle East and Central Asia, namely, Uzbekistan, Pakistan, and Lebanon.

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This offering accelerates cross-border trade as merchants can tap into ZOOD's ecosystem, which includes ZOOD Pay’s Buy Now, Pay Later solution, the ZOOD Mall marketplace, and ZOOD Ship’s logistics infrastructure.

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With ZOOD Pay, shoppers have the convenience of buying products in their local currency with the flexibility of paying in 4, 6, or 12 installments. Shoppers will receive instant approval and can use their own bank cards to settle the installments, while merchants will be reimbursed in EUR.

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As a Buy Now, Pay Later (BNPL) solution provider, ZOOD Pay presents a unique cross-border opportunity for merchants to expand their storefronts to new markets across the Middle East and Central Asia without additional set-up fees.

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Merchants who join the ZOOD ecosystem will have a unique one-stop value proposition, including connecting with new customers with higher order value, reducing customer acquisition cost, driving sales, providing secure, flexible, and popular payment methods, full-operational logistics support for product delivery, reducing product returns, building brand loyalty, and having the opportunity to create demand generation and market their products on the ZOOD Mall marketplace. ZOOD Mall is the Middle East’s and Central Asia’s fastest-growing mobile-only shopping app, which already provides consumers access to over 7 million products from over 30,000 local and cross-border merchants.

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The ZOOD Mall marketplace serves as an ideal solution for cross-border merchants aiming to enter the Middle East and Central Asia markets with a BNPL solution. It overcomes the logistical challenges of delivery and local set-up by providing a quick integration solution and low cost of search, eliminates financial risk by allowing testing of markets with minimal investment, and relieves the burden of managing customer support.

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ZOOD Pay also offers merchants easy integration into its online shopping system and access to customers in the Middle East and Central Asia through popular e-commerce platforms such as OpenCart, Magento, PrestaShop, or WooCommerce, to name just a few.